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Food & Beverage / 2017
Food & Beverage / 2017
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Info_progetto

BERBERÈ ROMA

Place  Rome
Year  2017
Client  Berberè
Status  Completed

Descrizione_progetto

Situated in the former Peroni factory building, Berberè brings in its roman space the typical style of its pizzerias. The pastel shade of the boiserie, the black and white tiles, the metal of the exposed appliances, the marble of the bar and the long common table at the entrance, create a convivial and popular atmosphere, which recalls the one of the historical factories in the ‘50s.

Whilst once they used to prepare beer in this spaces, now it’s the production of pizza to be shown up. The wide window at the end of the aisle allows people to see the preparation of the doughs, the oven at the entrance is the symbol of the transformation of the raw material in a finished product, eventually the pizza is eaten in the different environments of the building.

Berberè Roma develops in several levels and environments, but everywhere it’s possible to feel the presence of the real engine of the space: the kitchen. Simply delimited by a black counter, the kitchen is open towards the public and it’s possible to look at it with no filter.

The linear bar with exposed appliances, the perfectly shaped rose marble top and the black and white tiles point out the popular atmosphere by reminding the old household kitchens.

The staging, the internal communication, the graphic and the brand identity has been curated by Comunicattive.

Wall painting: Nabla&Zibe.

Designed by Arch. Giambattista Ghersi with Rizoma Architetture

Ph. © Bruno Gallizzi