Hospitality / 2021
Hospitality / 2021


Place    Varese
Year     2021
Client   Verbano 2000
Status  Completed


Along the A8 Milano-Laghi highway, a few minutes far from Malpensa airport, in close proximity to the vibrations of the most dynamic capital of innovation, of entrepreneurial and cultural creativity, we can find STAY HOTEL: a natural staging post along the way, a structural knot of the metropolitan net that expands from Milan all the way up to Switzerland.

A HUB where you can stop and get in touch with people and stories during a trip for leisure, tourism or business. A high sociality and high exchange-power place, that doesn’t offer only a room for good rest, but it accommodates its guests in unique, surprising and traveller-friendly spaces.

The building has got 33 room, 22 of which completely renovated in order to adapt to the new rhythms of the modern travellers: digital nomads, smart families, or simple week-end travellers, that find inside the rooms a cosy atmosphere, “slow” and dynamic at the same time. A space where materials, furniture and colours are inspired by the lake and the natural landscape of Varese; a warm and pleasant atmosphere able to get you home.

Flexibility and adaptability are characteristics you can find also in the different types of rooms: in addition to the traditional double and twin rooms, there are also Studio room and Active room. The former is intended for families or business men/ women that need a wide space with a sofa suitable as conference room; the latter are rooms designed for fitness, in which furniture blends with the sport equipment, where the traveller can find a customised space, to get in touch with his own body.

The common spaces of Stay Hotel are a hybrid “playful and fun” place, where you can spend time together with other guests, where you can meet up for a business meeting or enjoy a meal in a comfortable and flexible spaces, equipped with strong material and chromatic contrasts, quick but cosy at the same time.

The Lobby is the first reception place, but it’s the Hub on the first floor that gets you in touch with the soul and the spirit of the hotel: a dynamic and flexible space that changes according to the different needs of the guests and the structure, as breakfast room in the morning, going ahead as leisure, relax and playing area or meeting area with two corners with adaptable tables, curtains for privacy and screen for projections until the evening, when it can be used to have a fast meal or a drink after dinner.

Slow and fast are the two speeds of STAY HOTEL, never in contrast, always in constant evolution: Never Stop, Always Stay.

Ph. © Bruno Gallizzi