Hospitality / 2018
Hospitality / 2018


Place  Florence
Year  2018
Client  The Social Hub
Status  Completed
Awards Best Mixed – Use Development Award – MIPIM 2019


The Social Hub, the dynamic young dutch start-up active in the hospitality sector since 2012, has opened its first building in Italy in the wonderful setting of Florence. The first Italian structure of TSH brings a new concept of hotel accommodation in our country, a hybrid formula open both to students (as evidenced by the name), and to Italian and international tourists. The hotel becomes a meeting place for young university students, coming from all over the world, who can spend a maximum of two years in the structure, and the many tourists, professionals, businessman, researchers, modern globetrotters who want to spend in the Tuscan capital a period from two nights to twelve months.

TSH Firenze was opened in July 2018 in a strategic area of ​​the city: inside the former Palazzo del Sonno, opposite the Fortezza da Basso and only 10 minutes from the Santa Maria Novella station. The hotel has 390 rooms, 57% dedicated to students and 43% to other guests. The offer is aimed to a young, dynamic and cosmopolitan clientele: TSH combines an attractive design with high level receptive services (classrooms for conventions, auditoriums, restaurants and cafés, outdoor swimming pool, gym, indoor court, roof-top bar). The common spaces are the beating heart of the hotel, so that every guest, student or tourist, may feels like spending as little time as possible in his room, in order to live the meeting and social spaces, dedicated to study, sport, work, free time and culture. The goal is to guarantee not only a room in the historic center of Florence, but to offer a unique experience: to live (or revive) the best spirit of the university age, to return to the informal and fun activities of that moment of life, with the possibility of meeting people from all over the world, being part of an engaging community that is generating a worldwide network of “made in TSH” guests. This spirit of freedom, creativity and meeting is what has guided the design of the interior design of the common areas on the ground floor, basement, internal courtyard and in particular on the sixth floor of the Florence hotel. The music room, the common kitchen, the swimming pool and the auditorium are just some of the spaces at guests’ disposal, designed with the aim of bringing together different cultures.

If the accommodation offer dedicated to guests is anything but traditional. The Social Hub is able to offer to the city of Florence something that is quite extraordinary: that’s to say one of the most interesting CREATIVITY HUB in Europe. TSH will be a hotbed of ideas and professions, thanks to the 600 square meters of Collab, a space dedicated to coworking and open to the public, available to anyone looking for a dynamic, informal workplace with every comfort. The real heart of Creativity HUB is the internal courtyard, a real “Italian piazza”, open to the city, where to organize cultural events, conferences and music.

Ph. © Sal Marston