For over 15 years, BTO has been Italy’s leading event dedicated to Digital Tourism, Innovation, and Education.
This year, the event will take place at Florence’s renowned Stazione Leopolda, with Rizoma joining as a speaker in the following panels:
1_“The Future is Hybrid”: Beyond the Stars — Exploring Formats, Communication, and Design in Contemporary Hospitality
November 11, 2:00–2:50 PM — Hall #6In this panel, we will explore the future of hotel classification. Does it still make sense to talk about “stars” in era shaped by technology, artificial intelligence, the reputation economy, and online communities?
An open conversation to imagine a new framework for understanding hospitality — one that’s more inclusive, ever-evolving, and truly reflective of what a hospitality space can represent today.
2_Hospitality Project Investment in Tuscany: Presentation of Public and Private Projects and Opportunities
November 12, 1:00–1:50 PM — Hall #2A presentation of public and private projects and opportunities for territorial redevelopment.
From digital planning to reality.
The Region and private stakeholders will showcase tourism real estate projects in Tuscany.
Here is the full PROGRAM of panels featuring Rizoma Architetture.
