BERBERÈ BINARIA

The restaurant is located within the Binaria Dining Center, stands in an old disused wing of the former Cimat company, which in the 1970s was part of the Fiat supply chain and now houses the “e” Factory.

In this multi-purpose space that has been completely renovated and transformed into a gathering place, in addition to the pizzeria there is the Torre di Abele bookstore, a store with products from Gruppo Abele and Libera, a classroom dedicated to workshops for children ages 0 to 12 and an antique store.

The room is a large open space with significant heights and strongly connoted. The intervention was driven by the desire to integrate the industrial elements still present and strongly characterizing the space with Berberè’s mission. The architectural concept maintains the industrial character of the host location, both in the choice of materials and in that of the kitchen furnishings, the latter of which features a flexible, functional lay-out that is suited to meet the needs of the pizzeria.

On the front is the open bar and dough floors, while the service rooms, are located at the back. The layout, internal communication, graphics, and brand identity were handled by Comunicattive.

Project developed in collaboration with project leader Arch. Giambattista Ghersi