WONDERLAND

In the heart of Lugano, at No. 9 Via Bossi, Wonderland comes to life: the new creative space by BM Suisse, designed by Rizoma Architetture.

Inspired by the legendary “Wonderland”, this is much more than a showroom. It’s a bold, unconventional and surprising environment that explores new narrative possibilities, transforming them and bringing them to life.

The showroom opens its doors in a former bank, where traditional spaces have been completely reimagined—not just as a display area, but above all as a workspace, a place for sharing and learning.

On the ground floor, within an open-plan area fully glazed towards the street and garden, various corners have been created: from a welcome area to office spaces and meeting zones.

This same space, taking advantage of both indoor and outdoor areas, can easily transform into an event venue, giving shape to a fluid environment that invites collaboration and creativity.

On level -2, the former vault houses BM Suisse’s most precious asset: the material library—a meeting point where clients and designers can immerse themselves in samples, materials, and finishes, fostering dialogue and experimentation. With unconventional materials, unexpected color palettes, and the atmosphere of a contemporary atelier, every detail has been designed to surprise.

The concept is driven by three strong ideas: redefined elegance, a playful palette, and an invitation to explore.

The result is a space that goes beyond displaying furniture; it becomes a living experience where visitors can engage directly with BM’s know-how, explore new narrative possibilities, and become the protagonists of a creative journey.